Google Gemini: Ads are expected to appear in the AI ​​chatbot starting in 2026.

Google is preparing a new phase for its AI service Gemini. Starting in 2026, the company plans to place advertisements directly within the chatbot. According to industry reports, the first advertisers have already been informed, but concrete details regarding prices or formats are lacking. The announcement comes as Gemini's user numbers are increasing, while ChatGPT maintains its market Leadership. Advertising in AI dialogues is considered risky because, while it enables precise targeting, it could also jeopardize user trust.

The plan is to integrate ads exclusively into direct conversations with Gemini. The AI ​​overviews in traditional Google search will remain unaffected. Currently, there are no ads in the chatbot; a spokesperson emphasized that users will be notified as soon as this changes. Google is thus clearly distinguishing between search ads and new formats in the AI ​​assistant.

The timing is strategic. Gemini is growing, but OpenAI with ChatGPT remains the leader. Monetization is considered inevitable; the challenge lies in generating revenue without annoying users. AI chats, through their personal dialogues, provide highly accurate insights into interests and intentions. This very information could be valuable to advertisers. At the same time, users expect neutral responses and no commercial ads.

The risks are apparent. Overly intrusive advertising could drive users away and allow competitors to position themselves as ad-free alternatives. However, opportunities exist for companies that want to run hyper-personalized ads. Users who inquire about products are often already in the buying process, which could increase the success rate. Contextual recommendations, sponsored answers, or even interactive sponsor bots that answer specific questions are all conceivable.

OpenAI is also working on advertising models, but is proceeding more cautiously. So far, there are no direct ads in the chat; rather, collaborations with companies through special offerings like ChatGPT Enterprise. Users remain highly sensitive to advertising, and a wrong move could lead to massive churn.

Google faces a balancing act. AI assistants need to generate long-term revenue, and advertising is the obvious way to do so. But overly aggressive formats could destroy trust, while overly cautious approaches could delay monetization. 2026 will show whether users accept advertising in AI chats or prefer alternatives. Transparency and restraint will be crucial to maintaining Gemini's credibility.

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