Spotify is raising prices again in 2026: Music streaming will cost more.
The new year starts with some bad news for Spotify users. The streaming giant is raising subscription prices in the US, Estonia, and Latvia, effective February 2026.
Premium account holders in these countries will pay an extra $1 per month. The core European markets typically follow suit just a few weeks after the United States.
In the US, the price for an individual subscription is climbing to $12.99. The duo plan is even rising by two dollars to a hefty $18.99. Families will also have to dig deeper into their pockets, as the price has risen to $21.99.
Spotify justifies this move, as usual, with investments in new features and support for artists. Indeed, the Swedish company is currently intensively testing music videos and AI features. Nevertheless, the question remains how far they can push the monthly costs. Almost all major providers, such as Netflix and Disney, now increase their fees annually. However, the pain threshold for customers hasn't been reached yet, as there haven't been any waves of cancellations so far.
For loyal listeners, the situation remains unsatisfactory. They've grown accustomed to the convenience of the vast media library, but pay more year after year for the exact same service. Anyone looking to save money should consider sharing family subscriptions or switching to annual prepaid cards now, if they haven't already.
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