Google is Changing Its Logo For the First Time in 10 Years.
Anyone who updates the Google app on an iPhone or Pixel smartphone will see the new G icon. The colours red, yellow, green, and blue blend into a gradient.
The change is so subtle that some users may not immediately notice the difference on their mobile devices, according to comments.
However, on the web and other Android devices, the Google G is still displayed with clear colour borders, according to the US tech portal The Verge.
As a reminder, a year ago, Google's "mistake" of not designing its logo as a perfect circle sparked a rather heated online debate.
As The Verge reports, Google's last significant logo change was in September 2015. At that time, it also switched to the sans-serif font "Product Sans ." At the same time, the company unveiled a new "G" logo that incorporated its four brand colours.
Google as a brand trendsetter
In 2013, Google was one of the first tech companies to transition from a three-dimensional lettering style to a flat design for its corporate logo.
The US media Fast Company stated:
"Tech giants like Apple, Google, Airbnb, and Uber communicate with simple codes that function almost like signs. They rely on intuitive branding; with simple visual cues, they convey youth, friendliness, progress, novelty, relevance, and, above all, technology."
Google and others were highly successful with this approach. And so their shared visual language became a formula that countless other companies copied. This ushered in the era of "blanding," a trend toward the fading of logos. The problem, however, was that these boring companies didn't deserve the branding they were imitating.
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