TikTok Increases Revenue Share from Subscription Revenue, Becomes Largest

TikTok is increasing its subscription revenue share for creators in the United States and Canada. In the new scheme, 70 percent of net revenue goes directly to creators. Performance bonuses of up to 20 percent can increase total income by 90 percent. The requirements are that creators must have a minimum of 10,000 active followers and 1 million video views per month.

TikTok creators could become even wealthier. Starting October 1, 2025, TikTok will officially increase its revenue share for creators to 90 percent of total subscription earnings. This move makes TikTok the platform with the largest revenue share among other major social media platforms, including YouTube and Instagram.

"Creators can also earn an additional bonus of up to 20 percent, bringing the total revenue share to a maximum of 90 percent," continued the ByteDance-owned social media giant. Previously, TikTok only provided 50 percent of the base revenue, while the remaining 50 percent went into TikTok's pocket.

That 50 percent revenue can be supplemented by a 20 percent performance bonus. So, in total, TikTok creators can take home a maximum of 70 percent of their revenue from the subscription monetization scheme. With the new policy, TikTok increased its basic revenue share to 70 percent. TikTok's revenue automatically dropped to 30 percent. If the account performs well, creators can still earn a 20 percent bonus. The total could reach 90 percent with the new policy.

Currently, this new revenue-sharing policy of up to 90 percent is only available to creators in North America. There's no further information yet on whether this policy will be expanded to other regions.

Conditions for getting 90 percent profit

With this new scheme, TikTok appears to be seeking to strengthen its position as the "primary home" for digital creators. The platform serves not only as a place to share short videos but also as a business ecosystem for professional creators.

To enjoy up to 90 percent revenue sharing, creators in the US and Canada must meet several minimum requirements. TikTok states that creators must: 

• Have at least 10,000 active followers
• Reached 1 million video views in the last month 

Creators who meet these requirements will automatically receive a base share of 70 percent.

Meanwhile, an additional 20 percent bonus is awarded based on content performance, such as engagement rate, number of active viewers, and audience activity over a certain period.

TikTok also added that these bonuses can be influenced by creators' participation in "creator challenges" or achieving specific milestones, which have previously been used to encourage posting frequency and live streaming activity .

Let creators feel at home on TikTok. 

This new policy comes amidst intense competition between platforms to attract and retain content creators. In recent months, TikTok has faced uncertainty regarding the threat of an operational ban in the US and the ownership restructuring process. 

This is because TikTok is being pressured to comply with the Protecting Americans from Foreign Adversary Controlled Applications Act. This law requires ByteDance (TikTok's parent company) to either establish TikTok as an independent company in the US or sell it to a non-Chinese company (divestment).

In late September, US President Donald Trump signaled that China was ready to accept the sale or transfer of TikTok's business to a US investor group or company, including Oracle.

Once the situation began to stabilize, TikTok appeared to be moving quickly to ensure creators remained on its platform. 

TikTok's move also serves as a strong signal to its competitors, such as YouTube and Instagram. 

Currently, both platforms offer an average revenue share of only around 70 percent to creators, far below the 90 percent maximum currently offered by TikTok.

The new policy is also said to strengthen the superfan subscription model, where creators can sell exclusive access to fans through special content, livestreams, or private chats. 

This monetization model is said to be the backbone of the TikTok creator ecosystem because it can turn fans into direct financial supporters and creators into small-scale independent businesses.

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